I’m a Creative Project Manager.
Ines Rancic
Project management leader with 20+ years of experience driving complex, multi-channel marketing and production initiatives from concept through launch. Proven track record managing 10–20 concurrent campaigns while maintaining strict control over scope, budgets, timelines, and resource allocation.
Experienced in leading cross-functional teams across creative, technology, and marketing functions, with deep expertise in workflow tools including Workfront, TeamGantt, and Forecast. Adept at translating strategic objectives into actionable project plans, optimizing processes, and ensuring all deliverables are accurate, on-brief, and delivered on time.
Recognized for strong stakeholder communication, risk mitigation, and building efficient systems that improve team performance and client satisfaction.

What Services I’m Providing
Making chaos look suspiciously organized.

Project Management
Expert in optimizing processes, aligning cross-functional teams, and managing scope, budgets, and timelines to ensure consistent, on-brief delivery across high-volume campaigns.

Art Production
Art Producer with extensive experience overseeing automotive photography, CGI, and video production, ensuring creative concepts remained on budget and aligned with brand standards. Managed asset routing, negotiated vendor and talent contracts, maintained large production budgets, and coordinated end-to-end pre- and post-production workflows to deliver high-quality national campaigns.

Account Management
Client-focused account leader with 20+ years of experience serving as a trusted partner to marketing stakeholders, ensuring seamless communication, clear expectations, and consistent delivery across complex campaigns. Known for building long-term relationships through proactive problem-solving, transparent budget and timeline management, and a commitment to delivering work that exceeds client goals and strengthens brand trust.
Work Experience

Senior Account & Integrated Producer
May 2024 – Present
•Owns relationship with Marketing Owner or Ad Lead; responsible for overall Marketer satisfaction and setting and managing expectations.
• Manage all client communications from project discovery, estimating, intake, project briefs, tracking team hours and delivery.
• Manage client expectation on timing, scope and costs of projects such as AT&T Amazon home page re-designs, design toolkits and internal employee campaigns.
• Work with studio leadership to maintain and improve efficient workstreams.
• Work with digital creative leads to assign resourcing.
• Internal cross-functional lead across creative, project management and all support depts.
• Inspire team to deliver superior client solutions consistently that meet or exceed markets goals/expectations.
• Manages marketing status meetings, conference notes, and follow-ups.
• Accountable for all final deliverables being accurate and on brief.

Senior Integrated Producer
January 2023-May 2024
• Managed the production of 10-20 campaigns simultaneously including multimedia content projects which includes display and social videos, collateral, and video edits.
• Develop schedules in Workfront and Smart Sheets, position creative resources, route files, track changes and keep Project/Account Managers apprised of timing and asset delivery.
• Develop studio processes in tandem with leadership and manage creative team on new workflow standards.
• Review project briefs, develop delivery lists, and review working files for creative team.

Senior Integrated Account & Art Producer
2018-2022
•Manages Subaru digital account to facilitate company project growth to an additional $1,000,000.00+ annually.
• Product Owner for all client related matters including estimates, budgets, product/image reviews, schedules, and production needs.
• Project manager for Subaru vehicles in Real Time Engine CGI configurator which includes managing schedules, product information, from conception to implementation and all product related changes in Unity and Unreal platform.
• Project manager for Virtual Garage which includes garaging CAD data, reference photography, and ensuring all data file accuracy.

Art Producer
2014-2018
• Art Producer for Subaru to ensure all concepts stay within budget as well as oversee all photography/CGI/Video production.
• Produce all lifestyle and automotive photography for print and digital brochures.
• Maintained and tracked production budget of $877,000 annually.

Associate Art Producer
2012-2014
• Art Producer for Kia Motors of America, California Lottery, and NYNY Hotel.
• Produced photography for Kia brochures, digital and national ads.
• Negotiated talent reuse (mediated for talent, agents, and all other propriety owners).
• Researched stock photography and usage terms within the industry to remain compliant with all legal parameters.
• Managed storyboard creation for broadcast team.
